You grow amazing flower. You feel that end consumers should know the name of your farm. You deserve credit for growing unique products that people enjoy. You understand that one day, big agriculture firms will enter the market and pay top dollar for recognized brands.
You also understand that wholesale cannabis prices will steadily decline over the next several years as they have in Washington, Colorado, and Oregon. And that a failure to establish a recognized brand will force you to compete on price. Branding is key to maintaining pricing power, and to avoid being marginalized.
You understand this, but you’re probably selling your flowers to distributors who do absolutely nothing to help you establish your own brand in the marketplace. They’re white labeling your flower which results in short term cash at the expense of long-term brand recognition. Without your own brand, you lose the chance to build a loyal customer base.