The Weed Cannoisseurs (™) Bud-tender Education Program
Bud-tenders are a key driver of product sales. They interact with several dozen potential customers each day, and their recommendations have an enormous impact on consumers’ purchase decisions at the point of sale.
Bud-tenders are often uninformed
While consumers heed their recommendations, the truth is, many bud-tenders know only a little bit more about the cannabis products they’re selling than their customers. They understand cannabis at the surface (ie the typical bud-tender can explain to a customer the effects of THC and CBD, or how an Indica, Sativa, or Hybrid might make them feel). However, there are many layers of complexity to cannabis, including myriad terpenes and cannabinoids which, if understood by bud-tenders, would help customers discover the specific reasons why your product is a fit for a customer seeking a particular outcome.
Weed Cannoisseurs (™)
Weed Cannoisseurs educational program helps bud-tenders to gain that next level of cannabis knowledge in order to make more informed product recommendations to customers.
Here’s how the program works:
1.- Sign up with Emerald Thumb Distribution
2.- Provide your brand story, product details, and competitive edge (ie what makes your product unique?)
3.- Our education team will create an online course with an exam section and will gain your approval before making the course live for bud-tenders
4.- Emerald Thumb Distributions' sales team will introduce the Weed Cannoisseurs (™) educational program to bud-tenders who, once signed up, will have access to all existing courses and exams.
5.- Bud-tenders who pass the exam with 80% or higher will receive discounted products, samples, and swag from your brand.
6.- Bud-tenders who receive samples provide feedback which we share with our brands.
7.- Bud-tender recommendations for your products will increase as more bud-tenders pass your product exam
8.- Enjoy a healthy sales lift. You’re welcome ;-).